Guest post from Gerard client Dimension Design

At Dimension Design, we try to find meaningful ways to stay involved in our communities and support causes that are important to our team. Most recently, we partnered with the YWCA Evanston/North Shore in their third bid for the Allstate Foundation Purple Purse Challenge.

Having won First Place out of 140 competing domestic violence service providers nationwide in 2014 and Second Place in 2015, YWCA Evanston/North Shore has a proven track record. The YWCA team, located north of Chicago, hopes that the buzz from a huge Purple Purse — along with recognition from past successful campaigns — will help them nab the blue ribbon again and the $100,000 prize that goes along with it. The prize would have a meaningful impact on YWCA’s domestic violence prevention programming and support services for the 800 survivors of domestic violence that they serve annually across north suburban Chicago. So far, things are looking good. As of October 10, YWCA Evanston/North Shore was in the lead, having raised more than $139,000.

The Purple Purse campaign was created in 2005 to bring awareness, hope and donations to the intertwined causes of domestic violence and financial abuse. One in four women will face domestic abuse at some point in her lifetime, and 98% of domestic abuse victims are also financial abuse victims. The purple purse is symbolic because purple is the color of domestic violence awareness, and a purse represents a woman’s financial domain. The program has provided more than $50 million in funds to hundreds of domestic violence organizations nationwide, helping more than 800,000 victims.

Dimension Design is proud to have donated and built the Purple Purse with design help from our agency partner, Gerard Agency. The Purse is on tour around the North Shore of Chicago until the end of the Purple Purse Challenge on October 25. Visitors are encouraged to scan the QR code and make a $10 donation, then take their photo with the purse and share via social media with a message of support for survivors. Tour dates and locations north of Chicago (including those that have already occurred) are below:

  • September 28‑30: YWCA, 1215 Church Street, Evanston
  • October 1: Home Depot, 2201 Oakton Street, Evanston
  • October 2: Fountain Square, intersection of Sherman/Orrington and Davis, Evanston
  • October 3: NSC Bank, 576 Lincoln Avenue, Winnetka
  • October 4: School District 65, 1500 McDaniel Avenue, Evanston
  • October 5: Ridgeville Park, 908 Seward Street, Evanston
  • October 6: Independence Park, intersection of Central, Stewart and Livingston, Evanston
  • October 7: NSC Bank, 362 Park Avenue, Glencoe
  • October 8: Downtown Glencoe
  • October 9: Levy Senior Center, 300 Dodge Avenue, Evanston
  • October 10: Northwestern University Women’s Center, 2000 Sheridan Road, Evanston
  • October 11: Gibbs-Morrison Cultural Center, 1823 Church Street, Evanston
  • October 12: NSC Bank, 1145 Wilmette Avenue, Wilmette
  • October 13: Hotel Orrington, 1710 Orrington Avenue, Evanston
  • October 14: NSC Bank, 7800 Lincoln Avenue, Skokie
  • October 15: Autobarn, 1033 Chicago Avenue, Evanston
  • October 16: Robert Crown Center, 1701 Main Street, Evanston
  • October 19: Lorraine H. Morton Civic Center, 2100 Ridge Avenue, Evanston
  • October 20: Skokie Police Department, 7300 Niles Center Road, Skokie
  • October 21: Evanston Police Department, 1454 Elmwood Avenue, Evanston
  • October 22 (morning): Farmers Market, 1800 Maple Avenue, Evanston
  • October 22 (afternoon): Fountain Square, intersection of Sherman/Orrington and Davis, Evanston
  • October 23: Fountain Square, intersection of Sherman/Orrington and Davis, Evanston
  • October 25: YWCA, 1215 Church Street, Evanston

The Purple Purse Challenge coincides with Domestic Violence Awareness Month in October. Please stop by one of the locations to learn more about the project and to donate to YWCA Evanston/North Shore’s campaign. Visit for more information.